What the labels mean
Some artist names and galleries across this site carry a label. Here is what it tells you about who profits when you buy.
Partner means the artist or gallery is represented by a partner platform, not by us. If you buy through a Partner link, the platform pays us a commission. You pay the same price either way; the commission comes out of the partner's margin, not your pocket.
Some Partner links point to RakovGallery, a gallery we have an affiliate arrangement with. We don't own it, and we don't sell art ourselves. If you buy there through our link, RakovGallery pays us a commission at no extra cost to you — the same terms as any other partner.
Unlabeled links earn us nothing. That covers links to other pages on this site, to museums, and to reference material.
The disclosure, in one paragraph
In line with the FTC's endorsement guides: assume that every link marked Partner is an affiliate link, and that we earn a commission if you buy through it. Commissions never buy a mention, a rating, or a spot in our artist listings. We choose which artists to feature first, then check whether an affiliate arrangement exists, never the other way around. If we wouldn't recommend a painter without the commission, the commission doesn't change our mind.
How we choose partners
We only partner with platforms we would send a friend to. Before a gallery earns a Partner label, we look at three things:
- How they treat artists. Fair revenue splits, honest provenance, and no pressure on painters to overproduce.
- How they treat buyers. Clear pricing, condition reports, sensible shipping and returns.
- Whether the work holds up. We feature artists on merit. A generous commission from a weak platform is an easy no.
No one can pay to be listed here, and no partner sees our editorial before it is published. If a partner stops meeting this bar, we drop the link. It has happened before, and it will happen again.
Questions
If anything here is unclear, or you think a label is missing where it should be, write to our editors at editor@ochrejournal.com. A person reads that inbox, not a ticket system.